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Tanja Vasojević

Throughout her career, she has successfully implemented numerous projects – in the corporate world in various positions and as communications director for one of the largest companies in the Adria region, then in the agency world, and also in civic initiatives.
A participant and co-creator of numerous conferences, they are also described as a prominent speaker and moderator, a lecturer in the field of communications, marketing, and (personal) branding, president and member of various professional juries, and an active content creator on LinkedIn, some might say – an influencer.
He is one of the founders and a member of the award-winning Association for the Promotion of Serbia's Tourist Potential – Putujuća petorka, which has been known on social media since 2016 under the name TrippinSrbija.

I can see my heartbeat through the fluttery material of my dress. I discreetly turn to see if anyone else notices that, by my heart rate, I resemble cartoon characters when they're in love or frightened. I don't even know why I'm doing it because... I'm alone.

Everyone is THERE.

I'm looking for a face in the crowd to give me a sign. I'm looking to see the whole face move towards the neck. I'm looking for just that one movement that sets the whole mechanism in motion.

I am.

Only a few steps separate me from my place on stage. The first is always the hardest, despite my considerable experience now. I lower my gaze to ensure I step surely.
I smile, my heart growing braver, and tell myself, not out loud, of course – „Tanja, if it doesn't go well, at least you have good shoes.“.

And so it would be.

I started taking things seriously as a twenty-four-year-old because the job required it.

„Don't stick out!
„Wear a skirt, not trousers
„You look lovely when your hair is blow-dried.
„no heels, you're tall“
„Don't walk like that, heels are elegant“

Well-intentioned advice followed one after another. Intentional, for sure.

And then I set my sights. Freed myself. Gained courage. Took myself back.

I've started to slowly spice up the uniform, giving it an identity.

Element by element, Lilu.

And since then, for a full 10 years now, Lilu shoes have been with me at every business moment that is very important to me. I even allowed myself to imagine that I was the godmother to one model, which I named – dobermanke. Now you go and find them, and let me know if I was a good godmother.

Lilu shoes are not just a fashion accessory; they were and will remain my story – about growing up, entering the harsh world of business, about the courage to remain true to myself in it, about how they are a part of my every success, told step by step.

I feel at home in them. I clicked my heels together three times. Because „There's no place like home.“

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Jelena Karakaš An optimist by conviction. Curious by nature. A journalist by profession (though she often thinks she's made a mistake somewhere). Multitasker, Google

21/03/2024 No Comments